THE WAVE CAMPAIGN
In 2017, the University of Iowa Stead Family Children's Hospital opened across the street from Kinnick Stadium, home to the University of Iowa Hawkeye football team. University of Iowa Stead Family Children's Hospital has an outstanding view of the stadium and so in an effort to send some inspiration to the patients, Krista Young shared an idea on social media suggesting that they wave to the patients during each game.
Guess what? The idea took off! At the end of the first quarter of each home game, 70,000+ fans, players, coaches and staff turn their attention to the hospital and wave to the patients. The patients wave back and for a minute these hospitalized children receive love, hope, encouragement, and connection. A true moment of Hawkeye solidarity!
This football season, Holly's Heart is honored to deliver inaugural Iowa hospital gown replacements to UISFCH. Not only will their patients be clothed with love but they'll benefit from the patented design and the opportunity to get game- day ready just like the crowd below them. With yellow/gold pants, a black shirt with yellow/gold letters spelling out Iowa across the chest, these children won't feel like "the sick kid", they'll be part of the team!